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Inside the Dollar Shave Club

Designed by Rapt Studio

February 6, 2019 | by Tim Gerber

Office Spotlight: 13335 Maxella Ave

We were very impressed with Rapt Studio‘s office design for the Dollar Shave Club in Marina Del Rey. We spoke with Rapt Studio to learn more.

SquareFoot

What does this office say about the company you designed it for?

Rapt Studio 

The new Marina Del Rey headquarters reflects the Dollar Shave Club experience, which is simultaneously familiar and unexpected. Wayfinding, graphics, and art combine with jungle wall coverings and a vast plant program to paint a picture of the club’s story throughout the space. Neat, comfortable, sharp, and put together, the office shows how looking good feels good, too.

SquareFoot

Describe the layout of this office. How does this office design encourage creativity, productivity, and team happiness?

Rapt Studio 

The new headquarters was built to accommodate the company’s growth and employee expansion, and the objective of the upgrade was to create a holistic design that consolidated separate small offices into one larger shared space. As such, it’s built around a central spine of common areas that link dedicated program and workstations together; individual workstations are grouped by squads to optimize meetings and interactions.

The spine also acts as a showcase for physical products, where shelving displays, mirrors and sinks allow visitors to try the latest products for themselves.

Stitched throughout the spine are various department spaces, referred to as “squad rooms,” which optimize the ways different teams meet and interact. These include a wide range of collaborative open spaces, dedicated department sections, and private quiet desks for hunkering down.

An in-house working barber shop and apothecary invite employees to test ideas, doubling as the perfect space to get a new haircut or shave. It’s a great way to continue to connect employees to the brand.

SquareFoot

What went into choosing the colors and materials for the office’s decor?

Rapt Studio 

Great grooming is in the details. Dollar Shave Club was founded on the belief that men can look their best without paying top dollar. Built with precision, craft and dapper style, their new headquarters reflects the company’s core values while bringing employees together under one roof. The result is a refined workspace to collaborate, unwind, and find the next great shave.

Creating functional products that are enjoyable and memorable begins with connection. This is carried over to the lounge areas, where the space takes advantage of natural light and large garage doors to open outside and provide room to relax. Dollar Shave Club’s material palette embodies this connection and craft. Workshop materials are raw and exposed, while departmental and common spaces feature more industrial frameworks, planters, and a refined aesthetic.


Photographer: Noah Webb

Designer: Rapt Studio

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