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  • The Founder Questionnaire: Headspace as Workspace with Shyp's Kevin Gibbon

    The Founder Questionnaire: Headspace as Workspace with Shyp's Kevin Gibbon

    This post originally appeared on For many, 2016 was a year to forget. Not so for Shyp. The logistics company hired its first COO in the spring. It opened its doors to businesses in need of hassle-free logistics (what company isn't?). And it recently launched a comparison tool that positions the company in the realm of the Hipmunks and Kayaks of the world. Turns out those "Uber for shipping" labels were pretty short-sighted after all. We put CEO and Founder Kevin Gibbon on the hot seat to get a glimpse of his internal life at such an exciting point in the young company's history. 1. When did you first know you were going to be an entrepreneur?  Most entrepreneurs are born with the urge to create, which was definitely something I did from a very early age, usually just on the side. My first business I created websites for friends and family. Next, I started importing cars from the US to Canada. With my third business, I was a seller on eBay, which was how the idea for Shyp came into being. Entrepreneurship was always something I’d wanted to do, primarily for the independence, and the ability to create something from nothing. I couldn’t stay away from that urge. I got an idea in my head and needed to see it through. I’m not the type of person who starts something and doesn’t finish it. I get really focused and very obsessive about the things I’m working on. So right now, I’m continuously focused on Shyp and how to make it better. 2. What inspires you to succeed? What most drives me is having a really big impact. I love seeing the impact that Shyp is having not only on me personally, but on the people around me. It seems that over the course of my life i just wanted to continue to have an increasingly large impact. I just continue to want to push myself forward and do bigger and better things. There are plenty of other entrepreneurs who I aspire to be like. Elon Musk is someone who thinks very, very large and doesn’t see barriers o innovation. He acts on that passion for innovation, rather than just lip service. People like him inspire me. There are a lot of entrepreneurs who are entrepreneurs for the sake of being entrepreneurs, usually just to make a bunch of money. The ones who want to see change want to have an impact and see the world from a different view are the kind of entrepreneurs I want to surround myself with. 3. If you could hire your younger self, what job would it be for? I would definitely want to hire myself for a role with some sort of autonomy—giving full control of a project. Earlier in my career, I was an engineer. I worked for some big companies, including Boeing, and was given the typical engineering workload. Had I known the ambition that I had, I’d try to give my younger self projects that would allow me to be more creative with and really take ownership. At that time in my career, I wasn’t able to see something through all the way. I was given some task that I was expected to complete, but it wasn’t something that fulfilled me. 4. What’s the best part of coming to work everyday? For me, it’s about problem solving, and solving really big problems with amazing people. The most enjoyment that I have is brainstorming—getting people in a room and trying to figure out some tough problem that has never really been solved before. I love working with high caliber individuals—those who are better than I am at everything in the business, which makes scaling very simple. You start with smart people, then you’re able to go and bring in even smarter people, and you’re able to learn a lot from those people and their experiences. Recently, a rewarding part of my job has been going out into the field and talking with customers and figuring out how Shyp has impacted their businesses, especially as we shift toward serving more small businesses. We’ve heard stories of Shyp customers who were able to quit their day jobs and start their business because we took such a huge component off their hands. Those stories are very, very rewarding.

  • How to Work Your Tenant Improvement Allowance

    How to Work Your Tenant Improvement Allowance

    Somewhere between agreeing to lease terms on your new office and actually moving into your space, a critical step occurs: Transforming the raw commercial space you fell in love with into a fully functioning office. That transformation is called the "build-out" in commercial real estate vernacular. As you can imagine, the build-out can be expensive. It's essentially a scaled-down construction/renovation project. In order to make the build-out more manageable, landlords will offer what is called a Tenant Improvement Allowance (TIA), or funds to help you finance renovations. How much, what it covers, and how it's allocated can be nuanced—but negotiable—territory. How the Tenant Improvement Allowance is Applied   The landlord might offer the Tenant Improvement Allowance as a month or two of free rent (expressed in either dollars/sqft or a flat sum). You can then apply the savings from the free rent to the cost of the build-out and manage the project on your own, from hiring the contractor and designer, to deciding which materials should be upgraded or downgraded, according to your budget. In other the cases, the landlord might agree to pay the contractor(s) directly. Either way, you're responsible for any expenses above the TIA limit. To secure and utilize a TIA effectively, scope out the work that needs to be performed on the space. Consult a designer and/or architect. Come up with a detailed plan that presents all the required modifications to the landlord.  In doing so, you can take a more informed approach to negotiating the TIA, what it should cover and how it's managed. For a closer look at how you can protect and use your TIA effectively, read here. The TIA in a Tenant's Market   Depending on who you ask, 2017 is a great time to be a commercial tenant in line for a TIA. In short, there's more space on the market than tenants to fill it at the moment. Newly minted spaces at Hudson Yards and World Trade Center, combined with Midtown emigration and a competitve sublet market have contributed to rising vacancies for landlords. Coupled with the pressure to upgrade buliding stock in neighborhoods like Midtown East to compete with newer Class A spaces further south has coincided, tenants find themselves in position to demand more aggressive build-outs and amenities. Some landlords are obliging. Hence the Tenant Improvemnt Allowance. According to recent reports, TIA's soared 12 percent last year.  

  • The Interior Design Trends Ruling 2017

    The Interior Design Trends Ruling 2017

    Perhaps an unheralded benefit of the open office's populartiy is conceptual. Call it the blank canvas effect. As companies have discovered more "open" ways of working, they've also embraced a newfound thoughtfulness in the design of their workspace. In 2017, interior design is introducing a set of new sensibilities to the office that reflect the modern workforce's desires.   Office Space That Feels Residential The value of a comfortable office might seem obvious, but as defined as a more home-like environment... well this is something relatively new.  "I think the next trend in office design is creating spaces that feel residential," says Brooklyn-based Homepolish designer Tina Rich. "We spend so much time at the office—especially New Yorkers—that our office spaces need to be comfortable and congenial." Deeper sofas, chandeliers, drapes.  Private offices that feel more like studies. Subtle touches with potentially large gains in making the office a place people actually enjoy inhabiting.  

  • The Founder Questionnaire: Michael Lastoria and the "Cult" of Real Culture

    The Founder Questionnaire: Michael Lastoria and the "Cult" of Real Culture

    This feature was originally published on Forbes. You'll recall on the show Inside the Actors Studio, host James Lipton would pose the same 10 questions to each guest at the conclusion of the segment, and it was arguably the best part of each show. The questions were disarmingly eccentric, which in turn produced disarming answers from the guests. Lipton's questionnaire was an adaptation of another questionnaire that Bernard Pivot, himself the host of a French television show named Apostrophes, would use on his guests. The questionnaire is sometimes called the "Pivot Questionnaire." And that questionnaire has its origins in the Proust Questionnaire, a personality test Marcel Proust may or may not have been taken with when he was a teen. All which is to say this type of personality questionnaire has a grand tradition, one we're attempting adopt for founders and CEOs with unique perspectives. Proust, Pivot, Lipton...Wasserstrum? I'll do my best impersonation. For this installment we have Michael Lastoria, CEO of social eatery concept &pizza.

  • What's Next for Coworking?

    What's Next for Coworking?

    Coworking as we know it is changing. In fact, it might have already changed. For a time, the practicality and efficiency of shared office space at a price lower than most commercial rent rates was the main selling point. Tacked onto the end of the pitch, almost as an afterthought, were notions of community and paeans to networking.  But it seemed a little forced, a little heavy on wishful thinking. Was anyone really taking a coworking desk to make friends?  Heading into 2017, the answer is yes, actually, community in coworking is extremely valuable. And not just to those enterprising individuals seizing the opportunity to connect. Coworking, at least the retooled version, could impact whole cities, whether they're asking for it or not. As a budding industry, coworking is entering a highly competitive phase. Shared space at lower rates is no longer enough to lure the cognoscenti. It's the extracurriculars that can make coworking more than the sum of its parts.  The same promises of "community" are making the rounds—they're just backed with a little more proof now.

  • A Quick Start Guide to Finding Office Space

    A Quick Start Guide to Finding Office Space

    If you thought finding an apartment in New York was hard... Whether you're actively on the office space market or you're eager to get a head-start on your commercial leasing education, you may have noticed something: Convenient, digestable information on the basics of office leasing can be hard to come by. Sure, you can come across the odd blog post or two. But to complete a basic picture of what it takes to find and rent an office, you have to do a lot of Googling and a lot of reading. And even then it's not always immediately clear - Where to start looking for available space Who to contact in the event you find a great space What you'll really pay when renting an office Why pictures of commercial space can be so hard to come by. Among a host of other considerations. Not to worry. We've set out to clarify and simplify the office leasing process with what we're calling a Quick Start Guide to Finding Office Space.   Download It Now   Here's a preview of what you'll find in the guide.

  • Why It May Be Time to Upgrade Your Desk Chair

    Why It May Be Time to Upgrade Your Desk Chair

    Maybe you've heard: your desk chair is killing you. Here are the basic physics. Sitting in the standard desk chair for hours on end collapses the lumbar (lower) spine and causes the rest of your spine to curl into a sickly "C" shaped slouch that can cause chronic back problems, starting with poor posture.  This fact helped propel the standing desk phenomenon that swept technology companies in particular off their feet a few short years ago. Until people realized that standing for eight hours a day was hard and opted to sit back down (this writer included). In its place, the workforce is exploring sedentary alternatives—including taking up residence on their office's couches or conference room chairs. Here are three representing the spectrum of affordability and advancement.

  • What is a Commercial Tenant Broker?

    What is a Commercial Tenant Broker?

    Finding Office Space: The Good News It's true, finding office space and then haggling for the best possible lease might be a bite-sized hell, but let’s be honest, it’s a good problem to have. If you’re looking for more space, it means your company is starting to scale, you’re bracing for a new era of growth, one that can greatly benefit from an office. Commercial real estate has a reputation for being tricky to navigate, a minefield of hidden costs and duplicitous landlords. While that might be hyperbole, enough potential pitfalls exist that even a wary, accomplished entrepreneur is bound to run afoul of a less than optimal deal simply because they don't know better. That's what makes enlisting the services of a commercial tenant broker worthwhile. Without one, you’re operating at a disadvantage. Here’s why.

  • Can Real Estate Help Solve Silicon Valley's Diversity Problem?

    Can Real Estate Help Solve Silicon Valley's Diversity Problem?

      We've all seen the stats and read the stories; when it comes to supporting diverse talent, Silicon Valley has a less than stellar track record. So what is it doing to address the issue? While much of the diversity debate in Silicon Alley is focused on hiring and retention at large companies, one marketing tech company is partnering with Girls in Tech to approach it from a different angle.

  • Office Pets: Merely the Latest Trend or Here to Stay?

    Office Pets: Merely the Latest Trend or Here to Stay?

    Though not accompanied by any official announcement, TheSquareFoot does in fact have an office pet. His name is Riz and he is a star-in-the-making. Look at that face.  

  • SquareFootage Episode 3: Hired's Local Approach to Global Vision

    SquareFootage Episode 3: Hired's Local Approach to Global Vision

    Featured Comany: Hired Office Location: 425 Broadway, New York, NY The Space: A full floor loft in a boutique SoHo building Size: 3,200 sq ft The Team: 22 strong (in New York), 231 globally.     As its name suggests, Hired isn't just a jobs board: it wants to make better matches between talent and employers and facilitate actual hires. Perhaps more than data and technology, Hired uses relationships and a local understanding of each local job market to do so. Which is why Hired has a dozen offices and counting around the world. On the latest episode of SquareFootage, we visit their SoHo office and learn how they're tackling the ultra-competitive job market that is New York City.  

  • In Commercial Real Estate, Green Buildings a Luxury

    In Commercial Real Estate, Green Buildings a Luxury

    What makes a building green? Turns out, that's not always such an easy question to answer. How efficiently the building supplies and consumes energy, the sustainability of the materials used in its construction, the sustainability of the site its located on, the relationship between its design and its impact on the environment, and how energy efficient its occupants are all contribute to a building's green profile. While a number of standards exist to help answer this question, one of the most visible is the Leadership in Energy and Efficiency Design (LEED) ratings system. With over 200,000 LEED certified buildings globally, momentum is growing, as is the pressure for real estate developers and landlords to get onboard. Still, progress is slow. In New York City, where one might expect an aggressive trend toward green buildings, progress has been gradual to say the least. Out of roughly 4,000 commercial buildings in Manhattan, 41 have a Core & Shell (like the buildings' exoskeleton) that is LEED certified or pending LEED certification. That's a scant one percent.

  • A Guide to Fitiron: Manhattan's Fitness Playground

    A Guide to Fitiron: Manhattan's Fitness Playground

    Call it "the other amenity." Next to no-hassle commutes and assorted lunch spots, having your pick of nearby gyms ranks high on the list of conveniences businesses consider when searching for office space.  Makes sense. Other than a cup of coffee, the gym is one of few routine destinations people decamp to during the workday. If you're lucky, it's a gym you look forward to visiting. And if you work in Flatiron, you're doubly lucky. The Flatiron District, nestled between 14th and 23rd street along Manhattan's central corridors of Broadways and 5th Avenue, has over 50 gyms. Big chains and boutiques alike. Hence the nickname "Fitiron." It wasn't always this way. Before the real estate boom of the 80s, this stretch of Manhattan was known as the Toy District. Now it's a playground of a different sort. From SoulCycle to Sweaty Beaty, Flatiron is a fitness brand mall for thousands of working professionals.  

  • The Difference Between Testing and Trying Your Product

    The Difference Between Testing and Trying Your Product

    This article was originally published to our Forbes column on October 6, 2016.   We took our first big step as a startup when we moved TheSquareFoot from Houston to New York to participate in Entrepreneurs Roundtable Accelerator. During this time, the accelerator program provided us with a place to work, and while it wasn’t our own office, it suited its purpose. We’d spend the next few months refining our business model and getting acclimated to an entirely new market. As our time in the accelerator neared its end, we wanted to achieve two milestones: (1) prove that our new model worked, and (2) find our company a home to grow in. This was a unique, two-in-one opportunity for us. Before our first deal, we became our very own guinea pig. The challenges we faced during our first search for an office proved pivotal in helping us develop a better product and service for our clients. Here’s what we learned:

  • SquareFootage, Episode 2: Putting Yext 'On the Map' at One Madison Avenue

    SquareFootage, Episode 2: Putting Yext 'On the Map' at One Madison Avenue

    We put business on the map. That's a claim Yext, the location management giant running 800,000 business addresses on its platform, makes on its website. Only fitting, then, that their choice of office space seeks to make a statement and signal the company's arrival. The kind of space that puts Yext on the map. That space is the fifth floor of One Madison Avenue, better known for its tenants in the financial industry, like Credit Suisse and Charles Schwab. On our latest episode of SquareFootage, we examine why it's exactly where Yext wants to be.  

  • Learning the Ropes with Tomorrow's Commercial Tenants

    Learning the Ropes with Tomorrow's Commercial Tenants

    TheSquareFoot team recently hosted a Job Shadowing event for the Career Awareness Program (CAP) through the Fresh Air Fund, a year-round academic, leadership development and mentoring program for middle school and high school students from low-income communities in New York City. The aim of the program is to capture youth at a critical point in their development and encourage them to explore ideas about their future careers. Past Job Shadowing hosts have included: Google, Madison Square Garden, Seventeen Magazine, Young & Rubicam, Vogue and more.  We had a group of 23 students, ranging in age from 12-15, who visited us in our office in the Flatiron District. We kicked off the event with pizza, soda, and a short presentation about who we are, what we do, and what kinds of roles we have on our team. We broke down our team into three main sectors: marketing, technology, and transactions to teach the students about potential careers they could have based on their interests.  

  • The Business of Mindfulness: 3 Ways to Invest Smartly in Your Team's Holistic Health

    The Business of Mindfulness: 3 Ways to Invest Smartly in Your Team's Holistic Health

    Did you know September was National Self-Improvement Month?   Probably not. And yet for many, autumn's commencement is a kind of self-improvement clarion anyway.   The old back to school sensibility of reinvention still lingers, no matter how many years removed from a classroom you are. Dealing with a pressure-filled Q4 and changing daylight hours requires peak powers of operation. It's a time to reflect and recharge. Renew focus. Complete the work.   The research tells us meditation is one of the best means to that end, a performance-enhancing tool for the ages. The irony is that, as an ancient practice, mediation wasn't designed as a business tool at all—or as a business, for that matter. Quite the opposite. Nonetheless, 22 percent of employers will have offered mindfulness training to employees this year, and the meditation industry is now estimated to be worth a billion dollars.   Clearly, the tenets of mindfulness and wellness resonate with a workforce seriously overstretched and overburdened with digital detritus.   If you haven't already invested in yours, here's a good place to begin helping your workforce.

  • Inside Brooklyn's Sprawling New Tech Hub

    Inside Brooklyn's Sprawling New Tech Hub

    Don't call it co-working. That's the advice New Lab's Communications Director Molly Erman gives to anyone visiting Brooklyn's new anchor in the so-called Tech Triangle. Since opening in June 2016, New Lab could be mistaken for co-working space, albeit on a grand scale. It offers desks and shared space to young companies and small operators. It offers community the way your standard WeWork might. But the crux of New Lab's place in the tech vanguard is the rash of growth-stage companies working in the applied sciences that have taken up residence. Companies with names like 10xBeta, Nanotronics (on whose board Peter Thiel sits), Honeybee Robotics, Graph Commons and Light.  Personalizing your morning smoothie, these companies are not. Their work is in AI and bioengineering and 3D printing. They pursue complex global challenges like worker safety and smart cities. They share in common outsized ambitions and the need for workspace that enables design, engineering, construction, agriculture and lab work. You know, the typical startup demands. This is where they call home for the time being.

  • Would You Work Less for Less?

    Would You Work Less for Less?

    It's the ultimate question in today's workplace zeitgeist: What are you willing to give up for more time off? Amazon is eager to find out, with a pilot flex program offering employees 30-hour workweeks at 75% of normal salary (but all their full-time benefits). It's debatable how progressive Amazon's new program really is. After all, this is a company that has struggled with perception of its workplace culture in the recent past. And as's cofounder Joe Rubin points out, Amazon is merely offering people less pay for less work. Is that really so revolutionary? In today's workplace climate, where people feel stretched beyond their capacity, yes. Right alongside minimal wage growth, excessive work hours and an inflexible work schedule are among the top five reasons people quit their jobs, according to a recent Ernst and Young study.  That same study found that among managers, a workweek in excess of 40 hours was the norm. Would you be willing to give up a little pay for a more flexible work schedule?

  • Open Office Hacks: Partitions

    Open Office Hacks: Partitions

    Like it or not, open offices are here to stay. Too much effiency and a lack of better alternatives have made it so. But that doesn't mean your team is stuck in a nosiy pool of borderless, unproductive space. In this post, we'll focusing on how to use partitions to alleviate some of the well-known problems with open office environments.

  • Imagined Cities: The Nighttime Magic of Nancy Liang

    Imagined Cities: The Nighttime Magic of Nancy Liang

    Welcome to Nancy Liang's dreamworld. The Syndey-based illustrator is coming off recent acclaim for her work on an interactive story about an 83 year-old Hiroshima survivor called Junko's Story.  With her Old Spaces project, Liang has rendered a fictional world capturing the nightime magic of cities that never sleep - even as their residents do. Her animated illustrations include Atlantic City-like boardwalks, quiet suburbs and even remote parts in subtle, animated illustrations. Naturally, we were drawn to the more urban handiwork. Liang's work isn't pure ficiton, though. She uses old landmarks and references to inform her illustrations, like old neon Coca-Cola signs in King's Cross from the 1960s.  “The scenes I depict are a collection of forgotten tales from urban landscapes and suburbia. I like to draw out the whimsy and unthought narratives in these spaces that are otherwise considered as the mundane everyday,” she tells It's Nice That.

  • Why Company Gardens are Primed for a Comeback

    Why Company Gardens are Primed for a Comeback

      "Get some plants!" is becoming a common cry for office culture warriors seeking ways to spruce up the workplace, and for data-backed reasons. The presence of plants has long been linked to a reduction in stress, noise and air toxins in the workplace. Doesn't hurt that they're aesthetically pleasing either. One has to wonder, though, how much tangible difference a few plants in the windows makes to an employee's day. Whether a stressful work environment or a tediously mundane one, furniture is furniture, and as they stand in most offices, plants are definitely furniture. Except you can't sit on them. Which is to say maximizing the holistic qualities plants offer probably requires more active participation. Enter garden clubs.   Company Garden Clubs While residential garden clubs may be on the rise, they certainly don't spring overnight.  In New York housing communities, for example, they usually require some support from a non-profit like GrowNYC and plenty of cooperation from development partners. You can imagine, then, the difficulty in running a garden club out of a commercial space.    ⊥ Read: New York Buildings with Community Gardens   And yet, the company garden isn't exactly a new idea. A few years ago, they, too, were reportedly on the rise.  At the time, providing a corporte garden seemed like a concession driven largely by the recession, a perk intended as a balm for pay grade freezes and slowing business. They were also almost entirely exclusive to big companies with compounds and campuses. PepsiCo in Purchase, NY. Google and Yahoo in Silicon Alley. Kohl's headquarters in Milwaukee. You certainly weren't hearing about them in crammed urban centers with dense populations like New York City. Now it's 2016. Companies aren't just interested in offering perks for the sake of offsetting lower salaries. They're offering great perks because they know they help lure—and retain—talent. They're offering them because happiness is lucrative. And gardening brings happiness to a staggering number of people in the US. By last count, nearly 1 in 3 homes is growing some kind of food in the US, and the presence of community gardens has grown by at least 200 percent. ⊥ Read: The Rise of Company Gardens  

  • The Best of the Flatiron District

    The Best of the Flatiron District

    The Flatiron Dirstrict, which some have been known to call Silicon Alley, has become a hub for tech startups in Manhattan. The increase in companies choosing to call the area home means that more employees are looking to take advantage of everything the Flatiron district has to offer. If that sounds like you, we've done the research already and have created a list of our Flatiron favorites for you to check out! 

  • Is Trendy Office Space Really Functional?

    Is Trendy Office Space Really Functional?

    Fair question: is the trend in hip office space design driven by any hard data? Actual awarenenss of changing work habits and preferences? Or something as insidious as FOMO? This and more below.  

  • Best in NYC Lunch: Chelsea

    Best in NYC Lunch: Chelsea

    When 12 o'clock rolls around and you feel your stomach starting to growl, you know what it means. It's time for you to ditch your desk and escape your office to take on lunch-hour, but New York City can be dizzyingly full of options. That's why, from hidden gems to the most popular NYC eats, we're breaking down the best places for you to grab lunch neighborhood by neighborhood.  

  • Wondering How Big Your Next Office Should Be? Use Our New Space Calculator to Find Out

    Wondering How Big Your Next Office Should Be? Use Our New Space Calculator to Find Out

    It's one of the earliest questions you need to answer in your search for office space: How big does my office need to be? It can be a tricky question with multiple layers. There's the number of current employees at your company, the number you expect to add in the future, conference rooms to consider, utility rooms to store equipment, a reception desk for admitting visitors, industry standards you could use to try and guestimate all of the above... Or. You could just use our new space calculator and arrive at an answer quickly and accurately. We've rolled out a simpler, more visual interface to help you spec out the office that meets your needs - both now and in the future. Go on, give it a try.

  • The Best of the Financial District

    The Best of the Financial District

    At the southernmost tip of Manhattan is the Financial District. Due, in no small part, to Wall Street and the large number of prominent financial institutions headquartered in the Financial District, New York City has made a name for itself as the most economically powerful city in the world. Despite the finance-forward thinking of the district, FiDi also offers hidden gems that employees in the area should definitely take advantage of! Luckily for you, we've made finding those gems a bit easier and have rounded up the best of the best for you to check out! 

  • How Do People Actually Find Office Space for Rent?

    How Do People Actually Find Office Space for Rent?

    Published July 27, 2016 In residential real estate, a number of sites like Zillow, Trulia and Street Easy have gained traction as the go-to places for people to rent, buy and sell properties. Finding office space has been a little less straightforward. It's not always clear where to find the most relevant listings online, how to get in touch with the right person who can supply information and tour the space with you, and how to make an offer. If you're in the market for office space, here are a few places you might have considered looking. Some come more recommended than others.

  • Office Space of the Week: How to Solve the Wall Art Problem for the Office

    Office Space of the Week: How to Solve the Wall Art Problem for the Office

    Here's something that's easy to take for granted in office space: The art on the walls. How on earth do people choose the artwork for their office? While even a limited selection of art is certainly preferable to bare white walls, is it worth the expense to opt for quality? Will anyone really even notice?

  • Building Classifications: How to Know Your A's from Your C's in Commercial Real Estate

    Building Classifications: How to Know Your A's from Your C's in Commercial Real Estate

    Building classifications in most markets offer a way to tell what kind of condition commercial property is in. Conventionally, the better the "grade" or classification, the more desirable the property, but as we'll see, desirability is largely defined by your own business's needs. Let's review the basics.

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